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Sampark Softwares
Sampark Softwares
Our 100% customizable CRM framework for lead management, customer 360, omnichannel engagement, WhatsApp, email, SMS, social, dialer integration, workflow automation, application integration and CRM analytics.

SamparkCRM

Modern CRM Framework

Build Your CRM Around Your Customer Journey, Not Around a Fixed Template

Your customer process is rarely simple. Leads come from campaigns, WhatsApp, calls, email, website forms, referrals, social channels and field teams. Our CRM framework helps you capture, qualify, route, follow up, convert, service and report customer movement through a system designed around your actual operating model.

Our CRM is a configurable framework, not a rigid product box.

We design the CRM around your sales process, customer lifecycle, communication channels, approval logic, team roles and integration needs.

01
Capture every customer signal Lead forms, WhatsApp, calls, email, SMS, social and campaigns
02
Move work through your process Assignment, qualification, follow-up, escalation and closure
03
Integrate with your business stack ERP, billing, support, website, dialer, apps and reporting systems
Omnichannel Lead Capture

Your leads can come from WhatsApp, email, SMS, social, website forms, campaigns, calls and partner sources.

Customer 360 View

Your teams can see profile, source, conversations, orders, tickets, activities, follow-ups and history.

Dialer Integration

Calling, call logs, disposition, recording references and follow-up actions can connect with CRM workflows.

Workflow Automation

Assignment, reminders, SLA, escalation, approvals and status movement can follow your business rules.

Application Integration

Our CRM can integrate with your ERP, billing, helpdesk, website, mobile app, marketing and reporting systems.

100% Customizable Framework

Modules, fields, screens, roles, forms, stages, dashboards and workflows can be shaped for your process.

Product overview

Our CRM Platform for Omnichannel Sales, Service and Customer Engagement

Your customers do not speak to your business through one channel. They message on WhatsApp, reply by email, call your sales team, submit forms, respond to campaigns, engage through social media and expect your team to remember the full context.

Our CRM framework brings these interactions into one configurable operating layer. Your sales, service, marketing, support and management teams can work from a shared customer view instead of disconnected channels and separate spreadsheets.

We design the CRM around your business. Lead stages, opportunity flow, service follow-up, communication rules, dialer actions, integrations, dashboards and reports can be tailored to your way of working.

The value is customer visibility with process control.

Your team gets one customer picture, omnichannel communication history, cleaner follow-up, faster assignment, better conversion tracking and stronger management visibility.

Modern CRM team managing omnichannel customer engagement
Channels our CRM framework can bring together

Customer communication can be captured, routed and tracked across multiple channels with workflow context.

WhatsApp Messages and follow-ups
Email Replies and campaigns
SMS Alerts and updates
Social Enquiries and leads
Dialer Calls and disposition
Website Forms and landing pages
Apps Mobile and portal data
ERP Orders and customer data
Custom CRM discussion

Build a CRM that fits your business process, channels and integrations.

What we can review

We can review your sales process, customer lifecycle, communication channels, dialer needs, integration points, field structure, dashboards and automation rules.

Start with your customer journey.

We will help map how our CRM framework can be configured around your leads, customers, teams, channels and applications.

Plan Your Custom CRM →
CRM enablements

What Our Modern CRM Framework Enables

Our CRM framework can be shaped for sales, service, marketing, collections, partner management, field operations or any customer-facing process where communication, ownership and follow-up matter.

Lead management

Capture, Qualify and Route Leads

Leads can be captured from multiple sources and routed to the right team with qualification rules.

  • Lead source tracking
  • Auto assignment
  • Qualification stages
Omnichannel CRM

Bring Conversations Into One View

Your customer communication can be tracked across WhatsApp, email, SMS, calls, social and web.

  • WhatsApp integration
  • Email and SMS history
  • Social enquiry capture
Dialer integration

Connect Calling With CRM Action

Your call center or sales calling flow can connect with customer records, dispositions and follow-ups.

  • Click-to-call support
  • Call disposition
  • Recording reference
Workflow automation

Automate Follow-Up and Escalation

Your process rules can trigger reminders, assignment, SLA alerts, escalations and status movement.

  • Task reminders
  • Escalation rules
  • Approval flow
Application integration

Connect CRM With Your Business Systems

Our CRM can integrate with ERP, billing, support, marketing, website, mobile app and reporting systems.

  • API integration
  • Master data sync
  • Transaction visibility
Sales pipeline

Track Opportunities and Conversion

Your teams can manage opportunity stages, quote status, follow-ups, deal movement and lost reasons.

  • Pipeline stages
  • Deal ageing
  • Conversion reporting
Customer 360

See the Full Customer Context

Teams can view customer profile, interactions, opportunities, tickets, purchases and pending actions.

  • Customer profile
  • Interaction history
  • Open actions
Custom modules

Add Modules Around Your Process

We can create custom CRM modules for your specific customer lifecycle, industry or operating model.

  • Custom entities
  • Custom fields
  • Role-based screens
Analytics

Give Managers a Real Operating View

Leadership can review source performance, team productivity, ageing, conversion and pending work.

  • Dashboards
  • Team reports
  • Channel analytics
Implementation model

How We Implement CRM Around Your Customer Process

CRM succeeds only when it matches how your team actually sells, follows up, services and reports customer movement. We begin by understanding your customer journey, communication channels, team structure, approval rules, application stack and reporting expectations.

We configure our CRM framework around your operating model.

Your CRM should not force your team into a generic pipeline. It should reflect your customer lifecycle, channels, integrations and management control needs.

Customer Journey Lead, enquiry, opportunity, order, service, renewal and retention stages are mapped.
Channel Design WhatsApp, email, SMS, social, dialer, web forms and mobile channels are connected.
Data Model Customer fields, lead attributes, opportunity data, tasks and custom modules are defined.
Workflow Rules Assignment, follow-up, reminder, SLA, approval and escalation logic is configured.
Integration Layer ERP, billing, helpdesk, website, dialer, apps and reporting tools are connected as needed.
Analytics Views Dashboards are prepared for sales teams, service teams, managers and leadership.
What makes the rollout useful Your team should not only get a CRM screen. You should get a working customer operating system with ownership, communication, follow-up and reporting control.
01

Map Customer Journey

We review lead sources, enquiry flow, sales stages, service stages and customer touchpoints.

02

Define CRM Data Model

Customer fields, lead fields, opportunity details, custom modules and user roles are structured.

03

Configure Channels

WhatsApp, email, SMS, dialer, social, website and app channels are configured based on requirement.

04

Build Workflow Rules

Assignment, stage movement, follow-up, reminders, approvals and escalation logic are configured.

05

Integrate Applications

ERP, billing, support, marketing, telephony, website, mobile app and reporting systems are connected.

06

Prepare Dashboards

Role-wise dashboards are prepared for teams, managers, leadership and operational review.

07

Migrate and Validate Data

Existing leads, customers, interactions and open tasks can be migrated with checks and validation.

08

Stabilize With Real Users

Workflows, reports, integrations, notifications and user experience are refined after live usage.

CRM situations our framework handles well

These are the daily customer-management problems where your team needs a flexible CRM, not a rigid customer database.

WhatsApp lead comes in The enquiry can become a lead, get assigned, tracked and followed up from CRM.
Customer calls the sales team Dialer integration can connect call activity, disposition and next action with customer records.
Email campaign generates enquiry Responses can be tracked against customer or lead records with source and campaign context.
Lead requires approval Special pricing, escalation, discount or commercial approval flows can be configured.
Customer already exists in ERP CRM can connect with business systems so teams do not work from duplicate information.
Management needs pipeline view Leads, conversion, ageing, source quality, team productivity and pending actions can be reported.
Modern CRM platform with omnichannel customer engagement and business integration
Custom framework You are not limited to fixed CRM modules.
Omnichannel flow Your channels connect with customer records and workflow.
Integration-ready Your CRM can connect with ERP, apps, dialer and support systems.
Management visibility Your leaders get pipeline, productivity and customer reports.
Built for businesses that need CRM to match their process

Our CRM framework helps sales, service, marketing, support and leadership teams work from one customer operating view.

Review CRM Fit →
Why our product

Why Our CRM Framework Is Stronger Than a Standard CRM Product

Our CRM is built as a customizable framework. We can shape modules, fields, channels, forms, stages, workflows, integrations, dashboards and role-based views around your business process.

What standard CRMs often become

A customer database where users still manage follow-ups, channel history, approvals and reports outside the system.

What our CRM framework is built for

A configurable customer operating system where channels, data, workflow, ownership and reporting stay connected.

100% Customizable Structure Your modules, fields, stages, forms and screens can match your actual process.
Omnichannel Customer Engagement WhatsApp, email, SMS, social, dialer and web leads can be connected into CRM flow.
Dialer and Telephony Support Calls, disposition, follow-ups and customer history can connect with sales or service activity.
Business Application Integration ERP, billing, support, mobile app, website and reporting integrations can be added as needed.
Workflow Automation Assignment, reminders, approvals, escalation, SLA and notifications can follow your rules.
Actionable CRM Analytics Managers can track conversion, ageing, source quality, productivity, pending work and customer movement.
Solutions & Services

Service Areas

Explore Sampark services across transformation, applications, cloud, security, data, automation, and delivery support.

Apps, APIs & Enterprise Platforms

Application & Platform Services

Application development, integration, testing, enterprise platforms, APIs, mobile apps, and delivery support.

Application Development Custom enterprise application development. Application Maintenance & Support Support and stabilize business applications. Microservices Development Modular services for scalable platforms. Web Application Development Web apps, portals, and business interfaces. Mobile Application Development Mobile apps for customers and field users. System Integration Connect enterprise systems and workflows. API Development & Integration Secure APIs and third-party connectivity. UAT & Rollout Support Controlled validation and release support. QA & Automation Testing Testing coverage and automation support. Performance Testing Load, speed, and stability validation. Application Security Testing Security testing for applications and APIs. Enterprise Platforms Enterprise software platform implementation. ERP Implementation ERP implementation and process alignment. ServiceNow Implementation ServiceNow setup and workflow delivery. SAP Integration SAP connectivity and business integration.
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Cloud, Infrastructure & Operations

Cloud, Infrastructure & Managed Services

Cloud migration, infrastructure modernization, DevOps, monitoring, NOC/SOC, managed IT, and support services.

Cloud Migration Move workloads to cloud safely. Hybrid & Multi-Cloud Manage workloads across cloud environments. Cloud Native Development Cloud-ready applications and services. Cloud Cost Optimization Control cloud spend and usage waste. Infrastructure Modernization Upgrade infrastructure foundations. Server & Network Management Manage servers, networks, and operations. Storage & Backup Solutions Storage, backup, and recovery planning. Disaster Recovery and Business Continuity Resilience planning for critical operations. DevOps Automation Automate build, release, and deployment. Containerization & Kubernetes Container platforms and orchestration. Site Reliability Engineering Improve reliability and service uptime. Monitoring & Observability Track health, logs, uptime, and performance. NOC and SOC Services Operations and security monitoring support. Managed IT Services Managed support for IT environments. Infrastructure, Cloud & Network Managed Services Managed infrastructure and cloud operations. Application & Database Managed Services Managed application and database support. Helpdesk & Support Services L1/L2/L3 support and ticket handling.
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Assessment, Protection & Monitoring

Cybersecurity Services

Security assessment, protection controls, monitoring, tool implementation, endpoint security, identity, and network defense.

Vulnerability Assessment Find and prioritize security weaknesses. Cloud Security Assessment Assess cloud security gaps and controls. Compliance Readiness Prepare controls for compliance needs. Endpoint Security Protect laptops, desktops, and endpoints. Network Security Secure networks, traffic, and boundaries. Email & Web Security Protect users from web and email threats. Identity & Access Security Control access, identity, and permissions. Security Monitoring & Response Monitor alerts and support response. Security Tool Implementation Deploy and configure security platforms. Firewall & EDR Implementation Implement endpoint and perimeter controls.
Explore Cybersecurity
Data, Workflow & Connected Operations

Data, Automation & IoT Services

Data platforms, BI, database services, workflow automation, IoT, MES, video analytics, and omnichannel communication.

Data Engineering & Integration Move and integrate operational data. Data Warehousing & Analytics Platforms Build structured analytics platforms. Business Intelligence & Reporting Dashboards, MIS, and decision reports. Database Management Manage enterprise database environments. Database Migration & Performance Services Migrate, tune, and stabilize databases. Process Automation Automate business tasks and workflows. Workflow Platform Development Build workflow platforms for operations. IoT Solutions Connect field devices and sensor data. MES Solutions Manufacturing execution and shopfloor visibility. Video Analytics Computer vision for events and monitoring. Omnichannel Solutions Automate communication across channels.
Explore Data & Automation
Advisory, Resources & Teams

Consulting, Staffing & Dedicated Teams

Technology advisory, resource augmentation, contract staffing, payroll outsourcing, and dedicated development teams.

Technology Consulting & Project Advisory Planning, advisory, and delivery guidance. Resource Augmentation Add skilled resources to delivery teams. IT Contract Staffing Contract IT staffing support. Payroll & Outsourcing Payroll and outsourced workforce support. Dedicated Development Teams Managed teams for long-term delivery.
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